In 2013, the number of overnight stays by Arab tourists from the Gulf countries in Switzerland was 623,205. The Gulf States generated the greatest absolute increase of all countries. It is now vital that the Swiss hotel industry learns to deal with the needs of these tourists, who primarily ask for nothing more than to find a home away from home whilst travelling.
We offer an IPI “Swiss Federal Institute of Intellectual Property” registered trademark. The Arabic Friendly team strives to provide the necessary tools and know-how to local tourist facilities in order that they can satisfy their guests and meet their demands better.
Excellent benefits for Arab tourists as they will feel pampered and valued. There will be excellent benefits for your hotel as well, as you will benefit both in terms of a higher occupancy rate and a better overall online reputation.
Our professional experience and academic knowledge in the field of hospitality, combined with our familiarity with the Gulf Cooperation Council target market, ensures that the criteria are at the same time achievable, simple, and affordable.
To be granted the Arabic Friendly trademark, establishments will need to meet some simple criteria. These criteria have been devised thanks to our thorough understanding of the Arab World and our in-depth knowledge of the Arab tourist’s expectations.
The rules of the Arabic Friendly trademark are available upon request. You will be surprised at how easy they are to comply with, yet carry such great significance for your Arab client.
Learn from our experience what the most essential needs of your Arab guests are. With small steps your hotel will become the perfect place for tourists coming from the Gulf States. Your Arab customers will rave about your hotel and, thanks to their extremely positive reviews, you will enjoy a high ranking on all booking engines and travel sites.
In addition you will be joining a network of excellence known as Arabic Friendly hotels, and you will fully profit from our extensive marketing and constant presence in the GCC countries.
The GCC is a growing market and one that offers the best opportunities for the whole tourism industry. According to the United Nations World Tourism Organisation (UNWTO) the outbound tourists of the Gulf region were 19 million in 2012, a figure that has more than doubled since 2000. In the next few years, experts predict that the Arab tourist market will continue to grow at solid rates, with arrivals from the GCC expected to escalate to 34 million by 2020 and to 49 million by 2030.
Contrary to popular belief, more and more GCC tourists travel every year for leisure (almost 82%) and only a few of them for business (18%). The holiday destination is chosen according to different factors: the reputation of the destination, good tourist facilities, shopping opportunities, good weather, landscape, visa processing, entertainment for the whole family and high quality services. Europe offers many opportunities that just need to be enhanced.
The average spend of GCC nationals on travel is higher than tourists from other parts of the world. GCC tourists spend 260% more on airfares and 430% more on accommodation. In 2010, international outbound spending from the GCC countries as a whole accounted for US$ 65 billion.
GCC nationals usually take one long holiday to cooler destinations between the months of June and September to escape the heat in their home countries. GCC tourists tend to repeat visits in `tourist friendly countries` and the latest trend is for tailor-made experiences. Family travel is very important and this may include the extended family, typically 4 to 12 individuals. However, depending on family status, numbers can be significantly higher and reach up to 30 members and in very rare cases even 60 members. Due to the size of the family, many seem to prefer either first class hotels with family rooms or interconnecting rooms or – where available – service apartments. On average, they spend 13 nights on their trips abroad. GCC tourists can spend as much as US$ 12,205 per person on each trip.
It’s important to note that the average stay includes short trips within the Gulf area where the overall permanence is only a few days. In reality the GCC tourists tend to spend up to four weeks in Europe.
Probably the most outstanding feature of Arab customs is that of generous hospitality. To the Arabs, extending good hospitality is a matter of honour and also a sacred duty. To please an Arab tourist you need to be very skilled in matters of hospitality. Arab people expect to feel valued and pampered; they expect courtesy and a friendly and personalized service.
If this is attained, you can expect high praises and positive reports on the Internet, a tool that is being used more and more often in GCC countries for sharing experiences and booking tourist services. A satisfied customer will go home and share his or her travel experience with friends, relatives and acquaintances who, in turn, will want to “copy” this experience. Word of mouth has a great influence on the decision of the Arab tourist, and for this reason it is imperative to become a `tourist friendly destination`. This is exactly the key concept that drives our company, Arabic Friendly.
Corso Elvezia 5
CH-6900 Lugano, Switzerland
Fax: +41 91 942 12 79